350.org and global climate action

Environmental writer and activist Bill McKibben is spearheading a global action focusing the world's attention on climate change. 350.org is designed to draw attention to the upcoming climate talks in Copenhagen with a series of worldwide actions on 24 October 2009.

The number 350, of course, refers to the parts per million of carbon dioxide in the earth's atmosphere that scientists have determined as an upper limit. (For a simpler explanation, go here.)

Go to 350.org. And watch the video below.

What will you and your family and your community do to raise awareness and demand fundamental change?